LoveYourBrain

Communications & Marketing Manager

Branding - LoveYourBrain website

Through thoughtful copywriting and design, aligned with the brand identity, I create memorable messaging that speaks directly to target audiences and gives a clear pathway to engagement.

Creative direction, copy, and editing - LoveYourBrain FY23 Annual Report

Each year LoveYourBrain creates an annual report to showcase the successes, learnings, themes, and impact. I distill this information into a compelling narrative, copy edit, select images, and lead branded design to inspire community members, key stakeholders, and donors.

View the full report here.

Writing and editing - Nonprofit Quarterly Article

Led outreach to Nonprofit Quarterly and fostered a relationship with the Senior Editor, resulting in a 2,000 word in-depth review of brain injury care and LoveYourBrain’s pioneering approach to healing. I wrote and edited this piece, with co-editing from the other authors listed.

Addressing Gaps in Brain Injury Care with a Holistic Approach

advocates for an integrated care model that prioritizes resilience over traditional recovery. This piece features voices of patients and providers, addressing gaps in access and calling for systemic change to better support individuals with brain injury and their caregivers. NPQ is a respected publication focused on health justice, equity, and nonprofit leadership, reaching millions of practitioners and experts making this a powerful platform for advancing LoveYourBrain’s work. 

Published March 2025.

Social Media Content Creation & Strategy - LoveYourBrain Educational Carousels

Implemented educational carousels — synthesizing complex topics into digestible content — as a consistent social media strategy which led to increased engagement, reach, and following.

Social Media Content Creation & Strategy - MindfulMarch Reels

Wrote video scripts, edited video, and managed collaborations to increase engagement, reach, and following. These reels were specifically supporting LoveYourBrain’s MindfulMarch campaign.

Ran as a paid ad. Investment of $200 over 6 days led to 100% increase in reach and 150% increase in link clicks.

Collaboration post resulted in 125% increase in engagement.

Collaboration post resulted in 200% increase in follows directly from this post.

Communications Campaign Case Study - LoveYourBrain CNN Heroes

Led press outreach that resulted in CNN Heroes nominating LoveYourBrain as a Top Ten CNN Hero. The campaign that followed the nomination integrated further press outreach, website management, email marketing, and social media content and was recognized by CNN for standout storytelling.

Email Marketing Campaign

Average open rate of 48% and click rate of 5% - utilized A/B testing and segmentation.

Social Media Campaign

Increased reach by 167% through collaboration, compelling content, and influencer strategy.

Press Outreach

Led creation and outreach of press release, resulting in a variety of earned media opportunities.

Digital Marketing Campaign Case Study - LoveYourBrain Mindfulness Resources

Optimized digital resources for UX and led multi-channel marketing campaign to re-launch and increase awareness, participation, and revenue.

Social Media - Paid ads, educational carousels, influencer strategy

Email Marketing - Copywriting, A/B testing, Segmentation, Strategic drip campaign

Winning Subject: NEW Challenge for Brain Health!

Winning Subject: Ways to be mindful this March!

Winning Subject: Healthy mind = healthy brain. But how?

Storytelling - LoveYourBrain x YogaSix Partnership

Three part storytelling to show case LoveYourBrain’s partnership with YogaSix, educate donors, and inspire fundraisers.

Creating a future of possibility.

“We are so excited to be able to get a member of our team certified… moving beyond the fundraising phase and putting action behind our passion for LoveYourBrain." - Krissy Danburg

If you’ve been following our story about Jarrid and Krissy Danburg, you know they’ve made an incredible contribution to our work. 

By raising over $9,200 for LoveYourBrain, they’ve supported free programs and resources that improve the lives of people affected by concussion and traumatic brain injury (TBI). But their impact goes beyond the dollars donated. 

Krissy and Jarrid are also making a commitment to the TBI community in Pittsburgh. 

When organizing their fundraising plans to participate in LoveYourBrain’s MindfulMarch campaign, they saw an opportunity to create local TBI support, beyond their financial impact. The challenge was simple: if their studio community could raise $2,500 for LoveYourBrain, YogaSix South Hills would both match this donation and send a teacher through LoveYourBrain’s one-of-a-kind, certification-level Yoga for Traumatic Brain Injury Training. 

Research shows that yoga is a powerful tool for healing after brain injury. Inspired by this, Krissy and Jarrid saw that with proper training their studio could be a part of making yoga inclusive and accessible. 

LoveYourBrain’s research-based trainings provide teachers with a foundation to share adaptive and accessible practices with the brain injury community. By sending Sam to learn about brain injury, the symptoms, and ways to adapt yoga, meditation, and breath practices for brain injury, YogaSix South Hills is ensuring they are empowered to support their communities. 

The YogaSix South Hills community responded. This March they surpassed their fundraising goal, and in June, Sam attended LoveYourBrain’s 20-hour, online training along with 46 other yoga teachers, clinicians, and practitioners from around the world. 

“As a human who hasn't experienced a traumatic brain injury this training offered education and lived experience insights into the dynamic nature those who have experienced TBI will move through the world.”, shared Sam. “After attending this training I feel more prepared to lead classes and hold space for those with traumatic brain injuries and other adaptive needs in the yoga space.”

Now LYB-certified, Sam has brought back the skills to make yoga and mindfulness TBI accessible for the South Hills community! Beginning September 9th at the South Hills studio, Sam will lead a monthly, 4-part workshop series offering gentle yoga and community for people affected by TBI and their caregivers.  

Krissy and Jarrid have put their mission - making yoga accessible for all - into action. 

They continue to demonstrate the power of community. 

They are creating a bright future with greater access and support for those affected by the life-changing nature of brain injury.

And - like the founding story of LoveYourBrain - they embody what’s possible through the power of community and family.